There's been a fresh round of "Apple is building a TV" rumors lately, and now comments by CBS (which has been rumored to be working with Apple before) CEO Les Moonves during his company's earnings call may reveal more about what Cupertino would like to do. Many of the rumors are based on quotes by Steve Jobs in his biography that he "cracked" a way to make an integrated TV set that was easier to use, which would be a major jump from the current Apple TV add-on box. According to Moonves, responding to analyst questions about streaming about why CBS has chosen not to participate in Hulu, the network did not want to participate in "Apple TV" because its -- like Hulu -- was an advertiser split.As we've discussed at length on the podcast, any efforts to remake how the TV business works won't get far without content, and so far CBS and its fellow studios have not been interested in playing ball. Why is that? According to Moonves, current deals (with cable and satellite, for example) are worth "hundreds and hundreds of millions" in guaranteed cash payments, and rather than seeking a share of advertising down the road, he thinks a "guaranteed revenue stream is a good way to go." Hit the source link to read the full transcript at Seeking Alpha or check after the break to read his words for yourself. It's a revealing look at why the potential task left to Tim Cook (or his counterparts at Google, Microsoft, and wherever else) of negotiating a new business model for home video may be even harder to crack than designing the perfect UI.
Continue reading CBS boss reveals why the company is 'against joining Apple TV' (or Hulu)
CBS boss reveals why the company is 'against joining Apple TV' (or Hulu) originally appeared on Engadget on Thu, 03 Nov 2011 23:39:00 EDT. Please see our terms for use of feeds.
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